The multimedia world is slowly colliding into one big clump of companies trying to compete with one another. EA Sports is no exception.
Teaming up DirecTV and Amazon.com Madden's 25th anniversary game, set to release in August, will be one of the first games to offer more than just the game. Offered exclusively through Amazon.com, the 25th anniversary edition fo Madden will be $99.99 retail and will include rare Madden Cards, the game and a subscription to NFL Sunday Ticket. This media conversion makes this deal a must-buy for football fans that do not have DirecTV. Sunday ticket which is valued at $299.99 already pays for itself when buying Madden.
More and more companies are seeking partnerships in order to complete on three levels: internet, mobile and television. EA Sports, DirecTV and Amazon are the first companies to begin this trend. It is only a matter of time before more companies begin to do this.
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