As the baby boomers make their way out of the workplace and into retirement, the millenials are slowly sneaking up on the workforce and market area. Sports teams have already started switching gears by marketing toward this new breed of sports fan.
According to Mandy Niad, a writer for Medill Reports Chicago, sports marketing teams already have targeted social media campaigns, events, promotions and enhanced in-game and at-home experiences.
The San Francisco Giants have managed to stay up with both the boomers and millenials because of the expectancy of crowds at games. According to the article, the Giants understand that on Friday and Saturday nights they will have a younger, rowdier crowd than on Saturday and Sunday afternoons which tend to be more for the family atmosphere.
As technology continues to develop, there are numerous ways to maintain and monetize the new innovations that come with the sports marketing team.
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