LeBron James is currently looking to hire college interns for the spring, summer and fall semesters according to Chris Joseph of the Newtimes. The internship is a real opportunity for college students to work for LeBron James by helping with his website LeBronJames.com.
James is currently seeking interns to work in the online content-development department as well as the digital sports marketing department.
This is a new step in sports technology and branding as James is technically hiring people to work for his own personal company all about himself. Websites are now a way to help monetize an athlete's own personal brand and James is utilizing that in order to get a step above the competition. In the ESPN 30 for 30 entitled "Broke," former NBA and NFL players spoke about how athletes compete everywhere even off the court, especially when it comes to money.
While, James may not need to monetize his off-court actions because of his sheer dominance of the game of basketball, he is surely taking every step to try to dominate off the court.
No comments:
Post a Comment